Ikonix Coaching

For beginner, intermediate and professional athletes in triathlon and other endurance sports.

ikonix Coaching is led by Luke Mathews, a British Triathlon Level 2 coach who races at the sharp end himself and one of the longest-standing endurance coaches in Dubai. He coaches triathletes, runners and cyclists from a first race to Kona and the Xtri circuit, with one rule: the athlete comes first, and honesty and integrity are not negotiable.

Every plan is written for an individual with a family, a career and a life outside sport. The coaching accounts for all of it, for safe recovery from injury, and for the highs and lows in the head as much as the body.

What you get

Personal training plans: written for you on TrainingPeaks, adjusted around your feedback and your week, with face-to-face, Zoom or FaceTime meet-ups and race plans built and executed with you.
Running programmes: 14-week half marathon and marathon plans with group coach calls, strength and mobility videos, meet-up runs and a WhatsApp group.
Strength for endurance: weekly strength and mobility videos for long-distance athletes.
A team to race with: ikonix athletes raced the 2026 Ironman 70.3 World Championship in Nice, Challenge Roth, Xtri races in Scandinavia and 70.3s across the region, in ikonix kit.

Coaches

Luke Mathews

Coaching

Personal training plans

Two tiers, both on TrainingPeaks, both built around your life

iKONIX Premium: a personalised plan with unlimited adjustments from your post-workout feedback and your work and family week, unlimited TrainingPeaks communication, face-to-face, Zoom or FaceTime meet-ups, unlimited access to your coach, race plans executed and adjusted with you, and testing to set your training zones in each discipline.

iKONIX Plan: a personalised plan with weekly TrainingPeaks communication, meet-ups and zone testing, with more limited access to the coach between sessions.

Both start with a conversation about your goals, so the expectations are realistic from day one. For beginners, age-groupers and professionals in triathlon, duathlon, aquathlon, Xtri, cycling and running from 5k to ultra.

See the training plans

14-week half marathon and marathon plans

Designed and overseen by Luke, run as a group

Guided 14-week programmes to race day for runners with a 10k (half marathon plan) or a half marathon (marathon plan) already behind them. Delivered on your own TrainingPeaks account with fortnightly "ask the coach" Zoom calls, weekly strength and mobility videos for long-distance runners, race nutrition advice, meet-up runs, a WhatsApp group for everyone on the plan, PUMA giveaways along the way, and the chance to race Luke on the day.

Half marathon plan

Strength and mobility for endurance

Weekly videos for long-distance athletes

Strength and mobility sessions built for triathletes and distance runners, hosted by Luke on the ikonix YouTube channel and folded into every training plan and running programme.

ikonix on YouTube