Take a journey through time in the world's largest living museum.

AlUla stands with two other great oases in northwest Arabia — Khaybar and Tayma - to create a place of profound history that is continuously evolving. Its strategic position has, throughout millenia, made it a crucial hub for trade, and its distinct geographical features, such as the famed oasis and imposing sandstone mountains, combined with its favourable climate, allowed numerous civilisations to thrive. Those who visit now embark on an authentic journey, travelling back in time, surrounded by wonders and a sense of discovery.

About AlUla Moments

AlUla Moments is the flagship events platform of AlUla, introduced by the Royal Commission for AlUla in 2021. It serves as the cultural heartbeat of the region, delivering transformative experiences that celebrate AlUla’s ancient legacy, natural beauty, and evolving identity.

Signature Festivals

Ancient Kingdoms Festival: Explores the intertwined histories of AlUla, Khaybar, and Tayma through captivating programs that include storytelling, art, guided tours, and desert light installations.

Winter at Tantora: A cultural highlight that fuses world-class music performances, fashion, art, and gastronomy within AlUla’s historic surroundings.

AlUla Skies, Wellness, and Arts Festivals: These multi-sensory events feature hot air balloon displays, stargazing, immersive art exhibitions, and wellness retreats in the desert.

AZIMUTH and AlUla Trail Race: Showcase modern-day AlUla’s bold side through music, sport, and innovation set against breathtaking backdrops.