Grassports LLC is a UAE-licensed sports event management company and operating partner for international events, rights holders and brands entering Dubai and the wider UAE. With over 10 years of experience in the Middle East, the team handles everything from government permits, insurance and venue management to production, sponsorship, marketing and full race-day delivery — making it straightforward for international organisers to launch and grow events in the region. Their portfolio spans cycling races, desert ultras, mountain bike events, running races, fitness competitions, triathlon, obstacle course racing, cricket, and corporate wellbeing initiatives, all delivered within Dubai. Notable projects include the Spinneys Dubai 92 Cycle Challenge, DP World ILT20, Arabian Warrior, Pocari Sweat Run, and community sport programmes under brands including GMG, Sun & Sand Sports and XX | HER EDITION.