The Road to Awareness campaign is an annual associate fundraising initiative by Marriott International, launched in 2008. It brings together hotel associates across the Middle East & Africa to support children’s charities through cycling events and other fundraising efforts.

In the UAE, the Marriott Business Council (led by senior company leaders) champions the campaign, particularly supporting the Al Jalila Foundation, a prominent nonprofit dedicated to improving children’s health and educational opportunities.

Charity Beneficiaries:

Aid is directed to numerous nonprofits across the Middle East and Africa, including (but not limited to):

Al Jalila Foundation (UAE)

Disabled Children’s Association (KSA)

Education Above All (Qatar)

Dar Al Att’a (Oman)

Bayt Abdullah Children’s Hospice (Kuwait)

King Hussein Cancer Foundation (Jordan)

SOS Children’s Villages, UNICEF, and others

The campaign falls under Marriott’s Serve 360: Doing Good in Every Direction sustainability and social impact platform, reinforcing the company’s broader strategy of community engagement and social responsibility.